SEIU Wisconsin State Council coordinates the legislative and political agenda for the local unions and projects of SEIU Wisconsin. These local unions represent thousands of workers employed in the service industry and healthcare occupations across Wisconsin.
SEIU Wisconsin State Council mission is to organize together to build working people’s power to win good jobs where every worker earns a living wage, has quality healthcare and a voice and a seat at the table. SEIU members believe in and are fighting for a world where all workers are valued and respected, no matter where they come from or what color their skin, where all families and communities can thrive and where we can build a more just and resilient world for generations to come.
SEIU’s State Council leads work on state-level priority campaigns to win for workers. This position focuses on organizing priorities including the SEIU Healthcare Wisconsin local communications, organizing campaigns, and political/legislative campaign communications.
This position will work to develop, manage, and execute strategic communications plans and materials including external media relations, ongoing communications with SEIU Wisconsin members and nonunion workers, and ongoing communications coordination with other stakeholders.
Duties and Responsibilities
A Campaign Communications Specialist II performs a wide range of duties, which may vary according to the needs of the overall program or a specific campaign, including, but not limited to the following:
• Work collaboratively with other staff to develop and execute vibrant and cohesive communications strategies to build membership and advance campaigns.
• Coordinate the development, management, and execution of vibrant and cohesive communications across program priorities, including organizing, political, legislative, and advocacy campaigns.
• Work directly with local and campaign staff to write and develop messaging and materials, op-eds, background pieces, fact sheets, press kit materials, leaflets, brochures, and other collateral materials.
• Work with SEIU members, nonunion workers, and community members to build engagement and increase message reach.
• Identify opportunities to use online media to build membership, educate the public and/or elected officials, and advance campaigns.
• Train and develop members and activists to tell their stories and deliver their message publicly.
• Writing, editing and producing original content including leaflets, direct mail, email and text blasts, recorded audio messages and content for the union’s newsletter and website.
• Produce publications in-house and with graphic designers, commercial printers and fulfillment houses.
Media Monitoring & Outreach
• Frame member issues for print, broadcast and online media.
• Draft media advisories, releases, fact sheets, press kits, leaflets, talking points, op-eds and letters to the editor.
• Monitor media markets within our jurisdiction for coverage relating to the Union’s campaigns and issues.
• Maintain and update media clip files and media contact lists.
• Assist in creating and implementing comprehensive media campaigns, including both paid and earned media, to advance campaigns.
• Organize press conferences and other events to publicize the Local’s message.
Online Communications & Digital Media
• Use online tools to communicate with members, general public and elected officials about the Local’s positions and work.
• Create and maintain campaign-specific websites and Locals’ websites, as needed.
• Place content on the Locals’ websites using an online content management system (knowledge of HTML not required).
• Work with digital strategy, communications, and design teams to produce multimedia materials.
• Other duties as needed.
Scope and Nature of Supervision:
Reports to: State Power Communications Program Manager
• Must be able to work independently on assigned projects and demonstrate a high level of judgment and ability to take initiative
• Must be able to handle multiple priority projects simultaneously and meet established deadlines.
• Must also be able to work collaboratively with other Union staff—both members of the SEIU communications team, and from other departments—and work with the Communications Coordinator to develop plans and strategies.
• Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies.
Work is generally performed in an office setting. May be required to work long and irregular hours, including weekends, holidays, when necessary. Overnight travel may be required.
Previous Work Experience
• Priority given to candidates with real-world communications and organizing experience, regardless of formal education.
• 3-5 years of work in communications, organizing, media relations, public affairs, political campaign communications, and/or advocacy work.
• Demonstrated capacity to continuously develop knowledge and skills.
• Working knowledge and understanding of labor, political and community issues impacting working people.
• Excellent writing and proofreading, verbal, and analytical skills.
• Desire to learn about labor history, collective bargaining, organizing models and other relevant information, and ability to support others in doing the same.
• Thorough knowledge of communications tools for media outreach, education, advocacy, and audience-building.
• Proficiency with Google products, database, email, internet required; knowledge of Adobe Creative Suite (Photoshop, InDesign) preferred.
• Ability to continually develop skills related to use of rapidly changing technology, including online communications tools, and communications best practices.
• Sound interpersonal and communication skills appropriate to working closely with members and staff, including the ability to establish and cultivate respectful relationships with people from diverse backgrounds.
• Strong organizational skills to manage and prioritize work subject to deadlines in a dynamic and changing environment, as an individual and as a member of a team.
• Demonstrated ability to formulate and deliver on short-term and long-term communications strategy goals.
• Successful candidate shall possess relevant education and/or experience in communications and political, labor or community campaigns.
• Bilingual English/Spanish is a plus.
Salary and Benefits:
• Salary is competitive and commensurate with experience. Company-paid Benefits are included.