Come join other college graduates already working in the DC Launch Leadership Development Program in metro Washington DC! Check out dclaunch.net for all the details and testimonials from current participants.

Vision

To passionately pursue relationships with guests and the community

Strategy

To follow the “Emotional Connections Marketing play of the Create Raving Fan Strategy”. To be known for our community involvement through consistent generosity. To invest in gaining sales outside the restaurant through a Marketing Coordinator with a focus on catering. To leverage real food to give us the opportunity to introduce our guests to mobile ordering, and catering.

Mission

To tenaciously pursue monthly sales increase through the leverage of a daily, monthly and yearly marketing strategy built around leveraging the four unique Emotional Connections Marketing Assets (Food, People, Cows, and Influence).

Ownership:

• Create Raving Fans Strategy (Emotional Connections Marketing)
• Sales and Brand Growth {one piece of the 5 Critical Success Factors}

Responsibilities:

• Transaction Count
• Develop, implement, train and coach people and systems to increase transaction count over the front counter. (mobile ordering, mall relationships, etc…)
• Check Average
• Develop, implement, train and coach people and systems to increase check average over the counter. (contests, promotions, suggestive selling, meal enhancement, etc…)
• Catering
• Responsible for obtaining and keeping new sales clients through selling catering outside of the mall. (food distribution, whole product sampling, cold calls, logistical implementation of catering sale into operational throughput, etc…)
• People
• Responsible for leading and managing all staff to execute Sales and Brand Growth Vision. Responsible for personal mentorship and growth of a small group of team members.
• Guest Experience
• Leading and assisting with restaurant operations, primarily during busiest day parts. Can also include: opening and closing responsibilities, shift leading, etc…

Development:

• Operational Training
• Pre-work: complete all modules and pass all knowledge tests with a 90% or better to prepare for operational training
• 6-8 weeks of operational training (kitchen, front counter, catering, office, etc…)
• Restaurant Marketing Director Training: Chick-fil-A Inc. certified course
• Personal Development Plan: A personal plan for development led by Owner/Operator. Plan will include metrics and goals for all responsibilities.

DC Launch

As a Marketing Coordinator with you will be a part of a development program called Chick-fil-A DC Launch. The purpose of the Chick-fil-A DC Launch Program is to rapidly launch you into a successful long-term career within a three year time frame. In the program you will have the opportunity to learn every facet of running an independent franchise, with the goal of preparing you to pursue your own Chick-fil-A franchise or a position at the Chick-fil-A Support Center. Of course the program will also prepare you to pursue other entrepreneurial interests or equip you to step into another business as a high contributor. Prepare yourself, because this will likely be the biggest challenge you have taken on in your life. It won’t easy, but the rewards are tremendous.

Why should you LAUNCH?

Frankly, there are far more reasons TO launch than not. As a part of this innovative leadership training ground, you will learn how to operate a small business right out of college. No spending your first two years out of college in some entry level position that you would be lucky to learn anything from . Instead, you will receive personalized, 1:1 development with the Chick-fil-A franchise owner and then be given the reigns over significant parts of the business such as marketing, HR, finance, or training. If Chick-fil-A is a dream company of yours, you will gain unparalleled experience by going through certified Chick-fil-A courses, working Chick-fil-A Grand Openings, and learning the restaurant environment. As a part of one of the nation’s top brands, you will be able to connect to Chick-fil-A’s greater purpose and find value and meaning each day on the job.