The Senior Director, Digital Strategy and Analytics will be responsible for accelerating the pace of digital innovation at Bioreference Laboratories Inc. and it’s Digital Health Team with high-impact insights, test and learn/iterative approach and applying an end to end customer success lens to each of the digital customer journeys. This individual will lead the analytics team and the team responsible for tagging the critical elements in the digital assets to measure and monitor the customer journey. This individual will set the vision and strategy to define, build and manage data, analytics and insights within and across Digital Health and Scarlet. This strategy will also incorporate the end to end experience that may start with a digital interaction and end in physical location. Candidate will develop the long term strategy to manage digital data, testing tools/platforms, and data structure consistent across Enterprise Digital and consistent with our privacy and security policies. He or she will collaborate closely with Digital Health Product Leaders, key business stakeholders, enterprise analytics, and many other cross functional partners across the Enterprise. The incumbent will lead a high performing team, made up of critical business problem solvers, solving complex business challenges. Candidate must function as a highly effective leader in a matrixed environment given the role and scope of responsibility.