Author Archives: Pablo Cedeno Espino

Career Branding: Leverage Your Unique Work Trademark

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What comes to mind when asked to name:

A reliable tissue, A refreshing type of cola, A very safe car

Many of you probably thought of Kleenex, Coke and Volvo. If you did, those companies have done their job in …

By Serena Santillanes
Serena Santillanes President
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Are You Considering A Career In the Nonprofit Sector?

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Working for non-profits leads to satisfying employment filled with purpose and meaning!
Nonprofit employment is about always feeling over-worked and under-paid!
Nonprofit jobs are exciting, creative, and cutting-edge!
The nonprofit sector is a stressful career doing too much with too …
By Serena Santillanes
Serena Santillanes President
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Job Search Blues: Stop searching and start finding the opportunities you want!

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Are you frustrated with a job search that takes months of time with little results? Not winning interviews? Not getting callbacks? Getting offers for jobs you don’t want? Feeling demoralized and hopeless? I have a secret…the The traditional job search …
By Serena Santillanes
Serena Santillanes President
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THE ART OF NEGOTIATING A NEW SALARY OR A RAISE

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As the title of this article says, effective negotiation is an art–meaning a skill or craft. Therefore, successful negotiations should be a planned and strategic exchange rather than a spontaneous eruption of demands or threats. The word negotiation is defined …
By Serena Santillanes,
Serena Santillanes, President
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Networking: It’s Not A Bad Word!

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For many, the word networking elicits thoughts of schmoozing, asking for something, or slick salesmanship. But in reality, networking is defined in the dictionary as “a supportive system of sharing information and services among individuals and groups having a common …

By Serena Santillanes
Serena Santillanes President
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Creating an “Ideal” Job

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It has been said that dream jobs are not found but created. In my twenty-plus years as a career counselor I can attest to that wisdom! The first key to creating a dream job is knowing what makes it “ideal.” …
By Serena Santillanes,
Serena Santillanes, President
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COVID-19 ’Cane Biz Resources

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Our alumni-owned businesses are constantly innovating and driving growth in their regions. During this particularly difficult time, we want to help you build connections and provide resources and tools to assist you and your business.

Connect with us this Wednesday, …

By UMAA
UMAA
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Social Networking Etiquette

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With the advent of technology being used for networking, social networking has emerged with great influence and force in the workplace. Much like LinkedIn, this tool will help you communicate and keep in touch with mentors, professional colleagues and other …

By Serena Santillanes
Serena Santillanes President
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The Negotiable Workplace

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Employees often wish they could flex work hours, learn a new skill or stop performing a less desirable task. Yet few employees venture into the boss’s office to discuss such issues fearing a negative response or worse, imagining they will …
By Serena Santillanes
Serena Santillanes President
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Transferable Skills: The Forgotten Gold Mine

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It’s easy to forget the skills you bring to your career, work, and occupation. Sometimes the things you do come naturally and as a result, you have trouble defining them. Or you deem those skills irrelevant and ignore or devalue …

By Serena Santillanes
Serena Santillanes President
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